Planner Segments
Our sourcing platforms connect venues and destinations with over 75,000 event managers across all market segments, forming one of the most valuable MICE business networks in the world.
Corporate
Corporate planners leverage Cvent’s sourcing platforms to find venues for all types of business events, and conversely, the channels help venues connect with the full spectrum of corporate event planners. From Executive Assistants planning lunches or shareholder meetings to Events Directors organising large multi-day user conferences, Cvent offers hoteliers continuous exposure to this key MICE business market segment.
Third Party
Professional third party planners live for crafting the perfect, unique event for their clients. Since that starts with an amazing venue, Third Party Planners rely on Cvent’s sourcing platforms to develop and deepen relationships with venues like yours to deliver events of all sizes and shapes for their clients, from exclusive charity galas to professional networking dinners and everything in between.
Enterprise
Enterprise planners host large, multi-faceted events with more involved requirements due to their complexity. The Cvent platform’s scalability combined with comprehensive listings of venues with large, flexible meeting spaces make it a go-to resource for Enterprise planners to connect with hoteliers with enterprise-level capabilities for expositions, symposia, trade shows, and conferences.
Association
Association planners use Cvent’s sourcing platforms to find venues for conventions, council meetings, awards ceremonies, banquets, and other association events. Opportunities with these planners can yield long-term rewards - many hoteliers see consistent and reliable repeat Association business, and Cvent’s channels help you develop and maintain those relationships.
Social, Military, Education, Religious, and Fraternal (SMERF)
Social, Military, Education, Religious, and Fraternal groups represent a vital market for many destinations and hotels, and Cvent’s sourcing channels are a top choice among these planners to find great venues to host their events. From straightforward social meetings to more elaborate, high-end conventions, these groups are another captive audience within reach on Cvent’s sourcing platforms.
Marketing Goals
Whether your focus is brand awareness, retention and upsell, or revenue growth, Hospitality Cloud Group Marketing Solutions help accomplish your marketing goals.
Brand Awareness
Cvent Hospitality Cloud Group Marketing Solutions deliver on the most basic but essential aspect of MICE business marketing – raising awareness for your brand. We give you the tools that make it easy for highly qualified planner audiences to discover your brand across a full spectrum of sourcing platforms and channels.
Retention and Upsell
Retention is an often overlooked but critical marketing objective, especially considering the cost of sale for repeat customers is drastically less than new customer acquisition. So make the most of existing customers by deepening relationships using Cvent’s platforms to retain their business, then leverage tools like Cvent Passkey to upsell new services and grow the business.
Revenue Growth
Cvent Hospitality Cloud delivers opportunities to connect with qualified planner leads and drive revenue growth. Whether you’re looking to open a new property, meet higher quota numbers, break through a sales plateau, or take market share from competitors, Cvent gives you the tools to boost sales conversions and drive revenue growth.