What Will Strategic Meetings Management Look Like in the ‘New Normal’?

Never has the concept of ‘strategic meetings management’ been so important to an organisation. In future, it will be unthinkable that anyone will attend a meeting or event of any size, without the explicit knowledge of the company they are travelling on behalf of. Duty of care, the health, safety and well-being of all employees is now as important – if not more so – than return on investment, cost savings and revenue generation in the list of key objectives for a meetings programme. Join this session to hear discussion on what the changing landscape means in terms of strategic meetings management and what factors – including sustainability and GDPR – need to be revisited and reviewed to ensure your SMM strategy moving forward remains robust and fit for purpose.

Cvent CONNECT Europe Virtual

Audience: Event Professional
Track: Meeting Program Strategy



René Proske - Speaker(s)

ccv speaker Jean Squires

Jean Squires - Speaker(s)
Global Enterprise Account Manager

Watch the Cvent CONNECT Europe session