Behind the Scenes: Taking Cvent CONNECT Europe Virtual
After seeing phenomenal growth for the in-person event in its first three years, we threw out the Cvent CONNECT Europe playbook and became a completely virtual event in 2020. Taking our industry conference online meant re-thinking the strategy, the experience, the technology, and even the team. We re-thought our goals and KPIs, re-imagined the delegate experience, and introduced new technologies to drive engagement and value. At this session, designed for event organisers and marketers, we’ll take you behind the scenes, exploring the key strategic and execution lessons learned as we re-built Cvent CONNECT Europe from the ground up.
