Cvent Announces Partnership with HSMAI Region Europe

Global event technology leader to provide software solutions and industry expertise to support the Association’s live events, drive membership, and increase attendee engagement


LONDON 23rd January 2020 – Cvent, a market-leading meetings, events, and hospitality technology provider, today announced its partnership with HSMAI (the Hospitality Sales and Marketing Association International) Region Europe. Through the two-year partnership, Cvent will provide its world-class solutions to power more than 75 events organised by the Association in Europe. The marquee HSMAI events include the HSMAI Meeting and Event Exchange and their Awards at Scandic Fornebu Hotel in Norway, and the Annual HSMAI Europe ROC and their HSMAI Awards; this year at The Savoy Hotel in London on Tuesday 28th January.

HSMAI Region Europe will utilise Cvent’s comprehensive technology platform including:

  • OnArrival HSMAI Europe event organisers will use OnArrival to seamlessly check-in attendees, streamline onsite registration, print name badges on-demand, and make payments quickly through manned or self-service kiosks.
  • Social Tables With Social Tables, HSMAI Europe event organisers will leverage to-scale diagramming software with visual seating solutions for real-time collaboration between its planners, vendors, and event staff, enabling them to better visualise the event space and select the perfect venue.
  • Cvent Appointments With Cvent Appointments, HSMAI event attendees can pre-book meetings with customers, prospects, and fellow members before attending any show or conference, helping delegates maximise the number of in-person meetings at each event.

In addition to providing its event management solutions, Cvent will work closely with HSMAI to deliver unique content and share exclusive hospitality industry insights to its nearly 3,000 European members and further support the Association’s commitment to growing business for the hotel, event, and travel industry, and their partners. HSMAI will leverage insights on global sourcing trends from the Cvent Supplier Network, the world’s largest online marketplace connecting event organisers with venues, through which more than USD $16 billion is sourced each year. With these insights and additional proprietary data gathered through Cvent’s suite of supplier and venue solutions, HSMAI will offer its members a unique look into major trends impacting the hospitality space.

After having been active in Europe for many years on National levels, HSMAI Region Europe became a true PAN-European organisation at the end of 2015. Their European Office was relocated to London by the end of 2018. This important and great decision has led to a rapid growth within Europe. The collaboration with Cvent will contribute to our further growth and development and will benefit us both and with that, most importantly, the hospitality industry itself. We are very happy with our amazing new partner,” says Ingunn Hofseth, president & CEO for HSMAI Region Europe.

“From the onset of discussions with HSMAI, we could see this partnership was a natural fit,” says Graham Pope, head of Europe for Cvent Hospitality Cloud. “Cvent, like HSMAI, is dedicated to supporting the hospitality industry at every step of its business cycle and ensuring it has the right tools as well as educational and commercial insights to transform and maximise MICE business opportunities. This is a very exciting collaboration and we’re looking forward to supporting HSMAI as it continues to grow its membership and enhance its industry events programme across Europe.”

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with nearly 4,000 employees and more than 200,000 users worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in McLean, Virginia, just outside of Washington D.C., and has additional offices in London, Frankfurt, Dubai, Melbourne, New Delhi, and Singapore among others, to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the entire event management process and maximize the impact of in-person, virtual, and hybrid events.  Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit, or connect with us on FacebookTwitter or LinkedIn.