The CMO Solution Guide: Modern Event Marketing

The CMO Solution Guide: Modern Event Europe Marketing

Viewing events as an asset, not an expense.

We discovered the “hidden secret” of event marketing.

CMO Solution Guide

In this study we put into context the findings of a survey and in-depth interviews we carried out with European CMOs. We explore the ways event marketing professionals can not only improve the efficiency and effectiveness of their event experiences but can better demonstrate the financial impact on their businesses using data and analytics. We show evidence of successful event marketing and prove event programmes to be an asset, rather than an unquantifiable expense.

In this study, you’ll learn:

  • Top reasons to connect with people in a live environment
  • 5 steps to Improving Measurement Effectiveness
  • Strategies to prove ROI and ROO
  • Most pressing challenges for CMOs to produce more effective event programmes