The team at SCHOTT AG needed a solution that would enable them to optimally utilise their limited capacity to maximise their efficiency.
“The greatest benefit of Cvent solutions is simply that we can reduce the workload of our fairly small team considerably, enabling us to completely redefine our focus in the organisation of events and projects. This means that we can either complete mostly administrative activities extremely quickly or Cvent handles these activities on our behalf.”
-David Willmes, Manager Fairs & Events, SCHOTT AG
SCHOTT AG has a relatively small event planning team made up of around four employees, they are tasked with the delivery of event projects in addition to company-related affairs from a wide range of business areas. The number of projects means that organisational processes must be highly efficient and optimally designed. The main issue faced by the team was how could their limited capacity be optimally utilised to maximise efficiency. Processes such as participant registration or the creation of event websites were completed manually in a time-consuming process or outsourced. As a result, the team not only lost valuable time, but also incurred unnecessary costs and from time to time human error that could be avoided if there was a solution in place. The associated loss of control and extensive reporting requirements were a thorn in the side for the team.
This can be primarily attributed to the separation of planning processes for the planning and implementation of events –related tasks were completed with different point solutions. The key thing missing was an integrated system as an overall concept for all aspects of event planning. The aim was therefore to be able to handle automated event management processes integrated and bundled into a single platform.
SCHOTT AG is a leading international technology group in the areas of glass ceramics and speciality glass. With approximately 16,000 employees, the company is represented in a total of 34 countries. The broad product portfolio of the corporate group includes innovative and high-quality specialised glass solutions for, among others, the pharmaceutical, automotive and aviation industries, domestic appliances and other applications.
Each year, SCHOTT AG organises 70 -80 events around the world. These include customer events, product training, conferences, onboarding events, employee events and charity events. They run a variety of internal events that consists of a range of attendee sizes, typically between 20 –250 employees, with their "employee party" at headquarters in Mainz having up to 9,000 participants.