in room revenue
over 215,000 programmes
Fuelling Business Growth
“HelmsBriscoe’s Australia and New Zealand business has steadily grown year-over-year, and Cvent has certainly played a role in that,” exclaims Kelli. Over the last five years alone, HelmsBriscoe booked nearly US$6 billion in room revenue globally, 30 million room nights, and more than 215,000 programmes – a majority of which was sourced through the Cvent platform.
“We see a lot of time savings using Cvent,” states Kelli, adding, “Our productivity is enhanced by using a system like Cvent, compared to doing it manually. That means that we can achieve the results for our customers more quickly.”
Though the pandemic put a dent in their business, HelmsBriscoe is optimistic about their future and their partnership with Cvent. “Quite a lot of business on our books was postponed from last year. Some business that was cancelled last year has been rebooked or in the process of rebooking this year, so we assumed the first half of this year would be a little bit stop-start. However, business is definitely returning in Australia, and I'm confident that the second half of the year is going to be much stronger. Cvent will continue to help us as our industry gets back to pre-pandemic levels,” concludes Kelli.