Maximize Event's ROI With Cvent’s Trade Show Solutions

Maximize trade show ROI from the events you host and attend

Your organization may spend significant resources attending trade shows, but are you getting enough value to even recoup the cost? With everything you need in one set of tools, Cvent's Trade Show solutions can help you reduce pre-event administrative tasks and get your team up to speed quickly. Increase your lead volume and streamline hand-offs to sales with consistency.

Efficiently manage your trade show program

Pre-schedule appointments

Customize lead qualification

Standardize lead retrieval

CRM & MAP integrations

Insights in real-time

Trade show integrations that propel your business forward

Integrate your trade show data with CRM and marketing automation systems via Cvent’s Integration Hub. Syncing your event management platforms is one of the best ways to increase event attendance and revenue.

Explore trade show solutions

Trade shows you host

As an event organizer, it's up to you to deliver value to your exhibitors. With Cvent LeadCapture and Cvent Appointments, you can help them easily capture and qualify leads, manage appointments, and yield a positive ROI.

Help exhibitors manage leads and appointments

Trade shows you attend

Make sure you’re getting the most out of the events you attend. With Cvent Universal LeadCapture and Cvent Universal Appointments, you can manage lead retrieval, pre-schedule meetings, and demonstrate results.

Help your teams manage leads and appointments

Trade shows you host‎‎

Cvent LeadCapture and Cvent Appointments

Allow trade show exhibitors to capture, qualify, and follow up with leads

Capture leads by scanning a QR code, name badge, or business card
Qualify, rate, and add notes in real-time for each lead in the app
Import leads directly into their CRM and quickly follow-up on leads post-event

Facilitate networking between your trade show attendees

Help attendees connect with like-minded individuals based on registration questions and custom settings
Pre-book timeslots and locations to manage capacity and space
Integrate meeting details and calendar holds with other tools

Increase trade show ROI for exhibitors and sponsors

Drive higher quality leads with tools to score, qualify, take notes, and more
Allow attendees to request appointments directly with exhibitors and see real-time availability
Give exhibitors the power to manage appointments on behalf of their onsite staff

Trade shows you attend‎

Cvent Universal LeadCapture and Cvent Universal Appointments

Grow your sales pipeline with trade show tracking tools

Scan badges, business cards, or manually enter leads using a single-solution
Customize lead qualification questions
Ensure lead data completion using mandatory fields
Quickly share digital documents and marketing materials with attendees

pre-schedule appointments using Universal appointments

Pre-schedule appointments with trade show attendees

Schedule meetings with customers and prospects before arrival
Allow attendees to sign themselves up for meetings
Collect important lead information using custom questions and private notes
Use the data collected to set your team up for success in their meetings

Run real-time reports to see progress of leads gathered

Demonstrate trade show ROI and optimize performance

Use integrations to quickly send leads to sales and marketing and close more deals
Run real-time reports to see progress of leads gathered
Get the reporting data you need to measure success and improve outcomes

CPA Global used Cvent to double their inbound leads

CPA Global saved 30% on costs overall for their organization, while increasing their speed of leads. “Cvent understands what event managers need and how important automation, metrics, saving time, proving ROI, and new technology are.”