January 17, 2024
By Madison Howard

Humans are visual creatures. And while mobile event apps and other technologies dominate the meeting and event space, good ole' signage is still a critical component of every conference, meeting, or trade show

Signage can be a great way to change the look and feel of an event. Your organization's brand can show through, not just in fonts and colors, but in the medium used to create the signs. Typically, event signage consists of plainly printed boards or arrows set up around the event space, but there are other options! Take a look at some new trends we’ve been loving.

Importance of Event Signage

Signage changes behavior, which is important when you consider the benefits to event organizers. Sure, we're used to them in our day-to-day lives,, but when it comes to your events, you may find that signage plays an even bigger role.

Signage: 

  • Promotes (Products, brands, speakers, advertisers)
  • Identifies (Locations, sessions, brands, speakers)
  • Offers Warnings and Safety Information  
  • Provide Directions (Guiding your attendees to desired locations) 
  • Drive behaviors (Encourage visitors to post on social media) 

Types of Event Signage

Neon

What isn't better in bright, glowing letters? Neon signs may not be cheap, but integrating them into your event will make it pop. Think about using a mobile event app to direct guests, but neon signs to add to the theme.

Digital

This is the tried-and-true event signage that has taken off with the emergence of event technology. They are dynamic, colorful, easy to update, and used for everything, from sponsors, keynote highlights, and more. 

Acrylic

Clear signs, whether glass or acrylic, are having a moment. It's easy to see why! The lack of color makes them easy to use with any color scheme.

Visit: https://www.instagram.com/p/Bi6ZE9xndrW/?tagged=eventsignage 

Wood

Wood signs have been popular for a while, but don't seem to be going away anytime soon. They add a rustic, hipster feel to any event. https://www.instagram.com/p/BiotMKNFsmJ/?tagged=eventsignage

Chalkboard

Chalkboards can be a great way to show off a little creativity. While most are in black and white, you can use colored chalk pens to bring some color to the board.

Visit: https://www.instagram.com/p/Bjiy020lfcD/?tagged=chalkboardsign  

Floral Wall

An entire wall of flowers isn't inexpensive, but it makes a statement. Luckily, depending on the size of your event, you should only need one wall to decorate the space and can use the flowers as inspiration for centerpieces or additional decoration.

Visit: https://www.instagram.com/p/BhCM3DCjLH4/?tagged=eventsignage

 

Want more industry trends for 2024? Check out this post. 

Madison Layman

Madison Howard

A graduate of the College of William and Mary, my passion for writing began before I could read, with a nightly verbal diary dictation transcribed by my obliging parents.

When I'm not writing, you can find me binge-watching TV shows, baking elaborate desserts, and memorizing pop culture facts.

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