Webinar Series: Demystifying Event ROI

In this first webinar of the three-part series, we demystify how to calculate and understand ROI for your external, or commercial, events. You will leave with actionable knowledge to effectively communicate the ROI and value of external events.

The unique challenges of measuring and reporting on internal event ROI performance is the focus of this second webinar in the Demystifying Event ROI series. You'll learn about different metrics and strategies for leveraging employee advocacy so you can effectively communicate the impact of your internal events to your organization.

For the concluding webinar in the series, we provide insights on how to prove the ROI of your event tech investments. Learn about relevant metrics and KPIs, how to quantify technology costs and benefits, and strategies for improving tech stack performance.