Event-Led Growth Hub | Cvent

Stop running events — start driving growth

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How do you make events your most effective marketing channel?

Build an event-led growth (ELG) strategy.

ELG is a go-to-market strategy that makes events your primary lever for customer acquisition, retention, and expansion. It transforms isolated events into a consistent, measurable growth engine.

See where you rank

Take a 5-minute self-assessment to see where you stand on the ELG Maturity Model — and how to level up. You’ll get:

1.

A snapshot of today’s strengths

2.

Key opportunities to improve

3.

A roadmap you can act on

Take the 5-minute quiz

Master event-led growth

Learn how to build, scale, and measure a winning ELG strategy. It’s on demand, easy to complete, and packed with real-world tactics you can use right away. You’ll walk away with:

Clear steps to implement ELG

Templates, playbooks, and sample reports

A LinkedIn-ready badge + CMP credits

Strategies that pay off for every marketer

Turn events into measurable growth across your marketing org.

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Demand gen & digital marketing

Pipeline on tap. Events fuel campaigns and funnel conversions.

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Field marketing

Local activations that scale, stay on-brand, and deliver clean leads to sales.

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Customer & community marketing

Experiences that deepen loyalty, activate advocates, and drive expansion.

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Marketing operations

Unified data, seamless integrations, and real-time attribution that prove event impact without manual work.

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Marketing leadership

Every dollar tied to pipeline. Credibility in the boardroom.

Resources to power your event-led growth

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Launching an Event-Led Growth Strategy

Learn how to go from no strategy to one that’s best-in-class.

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How Gainsight Turns Events into Growth Engines

Hear how they generate 7X ROI from events.

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The Power of Personalization

Expert tips on personalizing event and buying experiences.

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Your Guide to Driving Engagement Through Events

Event Analysis - Cvent CONNECT Europe 2024

Your Checklist for Running Small Events (Without the Stress)

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The Trade Show Checklist That Keeps ROI and Everything Else On Track

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Your Event Engagement Checklist for Before, During & Beyond

A person wearing headphones takes notes while participating in a video call on a computer, with a plant and globe on the desk.

Your Essential Toolkit for Running High-Impact Webinars

Learn how to operationalize ELG at Cvent CONNECT 2026