Stop running events — start driving growth

arrangement of 3 images displaying people at events

How do you make events your most effective marketing channel?

Build an event-led growth (ELG) strategy. 

ELG is a go-to-market strategy that makes events your primary lever for customer acquisition, retention, and expansion. It transforms isolated events into a consistent, measurable growth engine. 

See where you rank

Take a 5-minute self-assessment to see where you stand on the ELG Maturity Model — and how to level up. You’ll get: 

1.

A snapshot of today’s strengths

2.

Key opportunities to improve

3.

A roadmap you can act on

Master event-led growth

Learn how to build, scale, and measure a winning ELG strategy. It’s on demand, easy to complete, and packed with real-world tactics you can use right away. You’ll walk away with:

Clear steps to implement ELG

Templates, playbooks, and sample reports

A LinkedIn-ready badge + CMP credits

Strategies that pay off for every marketer

Turn events into measurable growth across your marketing org.

Demand gen & digital marketing

Pipeline on tap. Events fuel campaigns and funnel conversions.

Field marketing

Local activations that scale, stay on-brand, and deliver clean leads to sales.

Customer & community marketing

Experiences that deepen loyalty, activate advocates, and drive expansion.

Marketing operations

Unified data, seamless integrations, and real-time attribution that prove event impact without manual work.

Marketing leadership

Every dollar tied to pipeline. Credibility in the boardroom.

Resources to power your event-led growth

Launching an Event-Led Growth Strategy

Learn how to go from no strategy to one that’s best-in-class.

How Gainsight Turns Events into Growth Engines

Hear how they generate 7X ROI from events.

The Power of Personalization

Expert tips on personalizing event and buying experiences.

Your Guide to Driving Engagement Through Events

Your Checklist for Running Small Events (Without the Stress)

The Trade Show Checklist That Keeps ROI and Everything Else On Track

Your Event Engagement Checklist for Before, During & Beyond

Your Essential Toolkit for Running High-Impact Webinars

Learn how to operationalize ELG at Cvent CONNECT 2026