Make the show floor pay off

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Your team learns it once

Every rep captures the same trusted way, at every show.

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Sales trusts what comes through

Named sources and rep validation make lead data easier to trust and act on.

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Reps leave with meetings booked

Follow-up starts with a calendar invite, not a cold email.

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Know where to invest next

Every deal traces back to the show, rep, and conversation that started it.

Move from capture to pipeline in one connected path

What starts as a handshake ends as an enriched record, a booked meeting, and a line in the forecast.

iCapture "Scan Badge" screen with a QR code scanner and options for badge, photo capture, or manual entry.

Make lead capture easy to adopt

A simple, familiar experience keeps reps capturing leads, no matter what the show hands you.

  • Capture leads your way with badge scans, business cards, photos, or manual entry
  • Keep training simple with one familiar capture experience for every team
  • Use your own phone or tablet—no extra hardware or rental fees 

Get richer leads from sources you can name

Fast data isn’t the same as trusted data. Validate first, then enrich from providers you can name, control, and govern. 

  • Use the ZoomInfo you already pay for, with your seats, your credits, and ZoomInfo shown as the source
  • Fill missing email addresses with AI-predicted suggestions, marked as predictions
  • Add Apollo firmographics for company context, drawn from company-level data only 
iCapture dashboard welcoming a user with key stats on total events, total leads, priority leads, and audience-to-destination breakdowns.
iCapture lead capture confirmation screen with logos of HubSpot, Microsoft Dynamics 365, Salesforce, Eloqua, and Marketo for real-time lead delivery.

Follow up starts before the flight home

Reps collect qualification questions once on the floor, and your rules handle what happens next.

  • Send leads directly to Salesforce, HubSpot, Marketo, Eloqua, and more
  • Set the rules once, and every answer from the floor routes the lead accordingly
  • Trigger outreach the same day, while the conversation is still fresh 

Leave the booth with meetings booked

Scheduling happens in the conversation, and skips the back-and-forth entirely. 

  • Connect Calendly or HubSpot and book meetings without leaving the capture flow
  • Match prospects to the right rep through individual, round-robin, or multi-host routing
  • Capture leads offline and connect booked meetings to lead records once your connection returns 
iCapture Analytics Overview showing total events, leads, priority leads, lead destinations, and lead segments by category.
iCapture dashboard for a Miami event showing dates, budget, contact, lead destinations, and segment charts.

Defend your budget with real numbers

See which shows create pipeline, which reps create momentum, and what deserves repeating.

  • Show leadership where event activity creates pipeline and revenue
  • Compare shows and booked meetings before next year’s budget is set
  • Find the reps whose conversations move opportunities forward, then give the team a playbook to follow

Hear what our customers have to say

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Promethean

iCapture gives Promethean the flexibility to: 

  • Use one app across every event, with capture set up differently for the booth than for their escape room activation
  • Ask qualifying questions at the booth, then scan badges in seconds where speed matters more
  • Make smarter event investments with data broken out by show and by activation
Read more
A group of people stand behind a desk at a Hibob event with a sign behind them.

HiBob

With iCapture, HiBob can: 

  • Train reps once, instead of relearning a different tool at every trade show
  • Capture and qualify leads in one app, then sync them straight to the CRM
  • Give managers real-time visibility into lead data, even at shows they aren’t attending
Read more

FAQs

Trade show lead capture software replaces paper forms and inconsistent badge scanners with a single app that every rep uses to scan, qualify, and route booth leads in real time. 

You need it to make sure every conversation is captured, data is clean and standardized across shows, and marketing and sales can immediately follow up and see which events are actually driving pipeline and revenue. 

iCapture gives every rep the same simple app and standardized forms, so whether they’re scanning badges, business cards, or manually entering details, leads are captured in one consistent workflow across all your shows. This consistency means no more lost business cards or incomplete spreadsheets, and marketing finally gets a complete, comparable dataset for every event.

iCapture integrates with 130+ badge providers and other capture methods, pulling the official registration data behind the badge instead of relying on guesswork or manual typing. 

Combined with your standardized capture forms and qualification fields, that gives sales clean, reliable records they can actually trust and work from, show after show. 

Leads are scored, segmented, and routed automatically into your CRM/MAP so priority prospects can land in rep queues and nurture programs almost immediately after a scan, often while the show is still live.  This speed to lead lets sales reach hot prospects first, with full conversation notes and qualifiers, instead of waiting days or weeks for a post-show list to be cleaned and uploaded.

Because every lead is captured the same way and synced to CRM/MAP with show, campaign, and qualification data, marketing can see exactly which events, booths, and reps generate opportunities and revenue. That closed-loop data makes it easy to prove ROI to the business and decide which shows to double down on, change, or cut next year.