Modern Event Marketing 101

EPISODE 10|Modern Event Marketing 101

Cvent’s CMO Patrick Smith joins our podcast to discuss why events are an important part of a holistic marketing strategy.

Cvent’s CMO Patrick Smith joins our podcast to discuss why events are an important part of a holistic marketing strategy, and how they are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy. Plus, learn how planners can use this to better prove the overall value their events programs are having on their organizations.

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