Shifting to Virtual: Making an Impact with Content

EPISODE 14|Shifting to Virtual: Making an Impact with Content

Allison Monro, CMO at Vena Solutions, discusses how pivoting her company’s team user conference from in-person to virtual in a few weeks started by thinking about their audience.

Allison Monro, CMO at Vena Solutions, discusses how pivoting her company’s team user conference from in-person to virtual in a few weeks started by thinking about their audience. From reimagining the experience for a new medium to finding the right tools to bring a virtual conference to life, she walks us through the excitement of aligning stakeholders to recreate a virtual event focused on engagement.

Guest

  • Allison Monro, CMO, Vena Solutions

Hosts

  • Brooke Gracey, Senior Manager, Demand Generation, Cvent
  • Cody Liskn, Team Lead, Event Quarterback Team, Cvent

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Transcript

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