Cvent Acquires Kapow to Deliver Unique Event Experiences That Drive Engagement and Increase Sales
Tysons Corner, VA – June 5, 2018 - Cvent, Inc., a market leader in meetings, events, and hospitality technology, today announced that it has acquired Kapow, a leading online platform that allows companies to find and instantly book unique venues and curated experiences via a credit card. Kapow offers more than 10,000 special event venues and experiences that can be booked directly through Kapow’s website. Some of the unique event venues include restaurants such as Fogo De Chão for authentic dining adventures in private rooms; retail experiences at Nike stores for personalized fittings; and movie theaters, including Regal Entertainment Group, for private screenings of popular new movies.
Kapow events can be purchased online with all logistical details organized in advance so organizations can easily book the event and focus their efforts on inviting and engaging attendees. Companies that use Kapow for sales-related events routinely close 20% more deals because of the increased face time delivered through tailored experiences. Organizations also use Kapow to book exclusive internal meetings that drive employee engagement.
At its core, Cvent technology gives organizations the power to source, create, and manage live events more efficiently than ever before. Acquiring Kapow enhances Cvent’s ability to deliver world-class live events by:
- Offering companies – and their distributed field marketing teams – tailor-made event experiences at scale that their sales teams can use to close important deals. Current customers include Samsung, Hewlett Packard Enterprise, Google, Facebook, Lenovo, Dell, Microsoft, and more.
- Giving event planners and marketers pre-built, pre-negotiated event experiences that they can instantly book quickly and easily as needed. Event planners can now turn to Cvent to book unique, turn-key events in addition to using Cvent solutions to easily promote events and drive increased attendance.
- Adding more unique venues to the thousands of hotels and venues already offered by the Cvent Supplier Network. In 2017, nearly $15 billion of sourcing volume flowed through Cvent.
“We are thrilled to continue the Kapow journey with Cvent, a company that understands how important face time at live events is to meeting corporate goals,” said Chris Brown, CEO of Kapow. “By leveraging Cvent’s research and development resources and market reach, we can more quickly add new venues to Kapow’s platform and offer unique event experiences to more organizations than ever before.”
“Since we were founded in 1999, Cvent has embraced the philosophy that well-executed live events deliver game-changing benefits for organizations,” said Reggie Aggarwal, founder and CEO of Cvent. “Tapping into the power of the human connection to build relationships and get business done is more important than ever in our increasingly virtual world, and this central idea continues to drive our investments at Cvent. That’s why we acquired Kapow – to give our customers easy access to unique live event experiences that they can book whenever the need arises. We are extremely excited to add Kapow to our portfolio of solutions and to welcome our newest team members to the Cvent family.”
Cvent is a leading meetings, events, and hospitality technology provider with more than 4,000 employees and more than 200,000 users worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the entire event management process and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn.
In connection with the Business Combination, Dragoneer has filed with the US Securities and Exchange Commission (“SEC”) a Registration Statement on Form S-4 (the “Registration Statement”), which included a preliminary prospectus and preliminary proxy statement. The Registration Statement was declared effective by the SEC on October 29, 2021. Dragoneer has mailed a definitive proxy statement/final prospectus and other relevant documents to its shareholders on or about November 12, 2021. This communication is not a substitute for the Registration Statement, the definitive proxy statement/final prospectus or any other document that Dragoneer is sending to its shareholders in connection with the Business Combination. The information filed by Dragoneer contains substantially more information about Cvent than is being furnished with this communication and may contain information that an investor will consider important in making a decision regarding an investment in Dragoneer securities. INVESTORS AND SECURITY HOLDERS OF DRAGONEER ARE ADVISED TO READ THE PROXY STATEMENT/PROSPECTUS IN CONNECTION WITH DRAGONEER’S SOLICITATION OF PROXIES FOR ITS EXTRAORDINARY GENERAL MEETING OF SHAREHOLDERS TO BE HELD ON DECEMBER 7, 2021, TO APPROVE THE BUSINESS COMBINATION (AND RELATED MATTERS), AS WELL AS ANY AMENDMENTS THERETO, AND THE EFFECTIVE REGISTRATION STATEMENT AND DEFINITIVE PROXY STATEMENT/PROSPECTUS IN CONNECTION WITH SUCH SOLICITATION BECAUSE THEY CONTAIN IMPORTANT INFORMATION ABOUT THE BUSINESS COMBINATION AND THE PARTIES TO THE BUSINESS COMBINATION. The definitive proxy statement/final prospectus was mailed to shareholders of Dragoneer as of October 29, 2021, the record date established for voting on the Business Combination. Shareholders are also be able to obtain copies of the proxy statement/prospectus, without charge, at the SEC’s website at www.sec.gov or by directing a request to: Dragoneer Growth Opportunities Corp. II, One Letterman Drive, Building D, Suite M500, San Francisco, California, 94129.
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