Cvent and the GBTA Foundation Present

​GBTA

Cross-Departmental Collaboration: When Event Planning Meets Marketing

While many organizations are fortunate to have a staff of full-time event planners, more often than not, event planning is one of the many hats an employee wears. Understanding the different skill sets of event planners and marketers, and how to effectively collaborate, is a recipe for event success.

79% of research respondents say that collaborating with marketing is valuable/very valuable, but less than half of respondents collaborate always/often.

This new research report will explore:

  • Event planning areas for collaboration between event planning and marketing.
  • Stories of successful collaboration.
  • Ways to overcome collaboration challenges.

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