Creating Event Marketing Strategies that Drive Outcomes

Series: What’s Trending? 

Why do you host the events that you host? Why do you attend the events you attend? Should my event be virtual, hybrid or in-person? In the newly disrupted landscape of in-person and digital events, marketers have uncovered even more options and opportunities to leverage events to support even bigger business objectives. Sounds complicated? Think twice. In this session we'll bring to light a new path forward, reimagining the traditional roles, removal of silos, and creation of a cohesive approach to event tech across the entire channel of events for more efficient and optimized outcomes.