Events Get A Long-Needed Digital Makeover

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2020 was the catalyst that caused the event channel to get a long-needed digital makeover. To find out what marketers and planners are thinking about the current and future state of B2B event planning Cvent commissioned Forrester Consulting to conduct a global survey. View the full infographic to get a quick skim of the key findings of this research, including:

  • Data on the untapped potential of events pre-pandemic
  • Top challenges to hosting virtual events
  • How organization are investing to mature their event practices