Event Evolution Model eBook

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Benchmark your organization’s event program against best practices

From an analysis of more than 10,000 events, Cvent has defined four phases of event management maturity. Benchmark your event program’s current state. Create a road map to elevate your event management practices from good, to great, to world class.

Regardless of the current level of your Meetings & Events program, this eBook gives your organization practical, actionable tips.

Learn how to improve key areas of your events program, including:    

  • Event strategy 
  • Event execution 
  • Attendee experience 
  • Measurement and optimization