eBook
The 2026 Event-Led Growth Report
Learn how 1,000+ marketers are building event programs that drive pipeline, revenue, and retention in 2026.
The smartest organizations aren’t chasing more events.
They’re getting strategic and doubling down on what actually works.
We asked 1,000+ marketers across the US and UK how they’re using events to hit their numbers.
One approach kept showing up: event‑led growth (ELG).
This report breaks down the biggest event trends from the last year and why more teams are investing in ELG to build stronger pipeline, higher ROI, and more revenue.
Inside this report, you’ll learn:
- Why events are rated the #1 marketing channel: 83% of marketers report steady revenue from their events, and 72% say deals close faster when prospects attend events.
- How ELG generates more pipeline and revenue: 46% of ELG teams say events drove 40%+ of their closed‑won deals last year, and they were 47% more likely to rank events are their highest-performing channel.
- Which event strategies deliver the biggest returns: The average number of events hosted per year dropped drastically from 29 events to 16, yet 71% of marketers were still able to hit revenue goals every quarter using smarter strategies.
