The 2026 Event-Led Growth Report

Events are under more pressure to prove revenue. Marketers using an event-led growth (ELG) approach are 47% more likely to rank events as their top-performing channel. 

Based on responses from 1,000+ marketers across the US and UK, this report is your read on what ELG teams are doing differently and how to apply it in 2026. Use it to sharpen attribution, strengthen pipeline, and make a stronger case for event investment. 

What you’ll take away: 

• Clear benchmarks for tying events to pipeline and closed-won revenue
• The event formats driving stronger ROI and steadier pipeline in 2026
• Practical proof points to defend budget and grow event investment