eBook

Event-Led Growth For Dummies

Download the Cvent Special Edition guide to building a repeatable, scalable growth engine.

Download the eBook

Marketers are being asked to do more, prove more, and deliver more. It’s why so many are shifting to a new approach: Event‑Led Growth (ELG).

ELG is more than a tactic—it’s a unified go-to-market (GTM) approach that activates Marketing, Sales, and Customer Success to turn events into strategic touchpoints across the entire customer journey.

Download your copy of this exclusive guide to learn:

ELG vs. Traditional Marketing.

The Power of Alignment.

Beating Digital Fatigue.

Icon of two chat boxes in blue & purple gradient

The ELG Maturity Model.

Cover of "Event-Led Growth for Dummies" by Michelle Krasniak, featuring a cartoon face and key strategies for event growth and engagement.