Report
The Trust Gap: Why Events Are Marketing's Most Powerful Growth Engine
81% of marketers say audience trust increases after an in-person event, and yet only 28% can prove it.
Trust is harder to earn, especially with audiences facing more digital noise, more AI-generated content, and more reasons to be skeptical. Based on a survey of 901 marketers and event professionals across 12 countries, this report shows why events stand out as the channel for building audience trust through human connection and shared experience.
It also reveals why so many teams still struggle to measure that trust-building impact in a way leadership will back. Get the data, frameworks, and language you need to build audience trust and defend event investment with confidence.
Key insights include:
