Report

The Trust Gap: Why Events Are Marketing's Most Powerful Growth Engine

Get the insights

Trust is getting harder to earn. AI-generated content is flooding digital channels and 85% of B2B professionals say it's putting trust at risk. Events are where they're winning it back. 

Cvent and Censuswide surveyed 901 marketers and event professionals across 12 countries to find out what builds trust today. Use the findings to back your event strategy and build a program leadership won't question. 

You’ll learn how to: 

  • Make trust a measurable part of your marketing strategy
  • Choose the formats that build the most trust and brand loyalty
  • Prove event ROI and make the case for investment
trust gap report