How Group Business Can Infuse Stability Into Hotel Revenue Management
The hospitality industry relies significantly on the stability provided by group business. Confirmed revenue with long-term visibility enables marketing, sales, and revenue teams to better strategize to meet their hotel’s goals. Yet, a survey of hotel employees—from sales members to CEOs—revealed that while 85% of respondents plan to grow group earnings, 30% expressed they don’t know how to do that.
This new trends report explores how you can take your group business program to new heights, and how technology can help you solve challenges in this ever-evolving landscape.
In the report, you’ll discover:
- Challenges and opportunities in the booming meetings and events business
- How to overcome the operational nuances with bigger groups
- Seven key features to seek in your software tools