In this piece by Hotel Executive about recovery from pandemic setbacks, Chris McAndrews, Vice President of Marketing –Hospitality Cloud, discusses the importance of digital. He notes that it is easy to see the case for technology in the immediate term with the predominance of virtual events, but that the case is equally as strong for meetings well into and beyond the recovery period.
Read the article to hear more of his perspective on digital focus, including:
How COVID has strengthened the existing demand for digital.
How to translate the comfortability with digital to the hospitality world.
The importance of keeping focused on digital even after in-person events return.
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