eBook
Europe’s Evolving MICE Landscape in 2026
MICE demand across Europe is shifting, and not all regions will perform the same in 2026. With RevPAR and ADR rising in key submarkets, limited new supply, and major events driving demand, how will these changes shape how you compete?
This guide distills STR’s latest MICE analysis to reveal how RevPAR, ADR, and demand will vary across European regions in 2026 and what hotels can do to protect rates, target the right source markets, and win more high-value group business.
