How to Be a Top Destination

Discover proven strategies from the world’s leading destinations to elevate your city or region in the eyes of event professionals. With thousands of destinations competing for attention, learn how to apply best practices that help you rise above the competition and deliver unforgettable experiences for groups of all sizes.

What You’ll Learn:

• How to prioritize exceptional customer service and build strong vendor partnerships for better event execution
• Ways to showcase your destination’s unique identity, leverage local assets, and create memorable attendee experiences
• The importance of complete digital profiles, sustainability initiatives, and technology to streamline planning and attract business