eBook
Trust wins group business. The data proves it.
New research from 900+ event professionals shows what earns the RFP
Planners are evaluating your venue before you know they exist. Find out what they trust, what they skip, and how AI is changing the shortlist.
Planners aren't waiting for a sales call to form their opinion of your venue. If what they find is incomplete, outdated, or generic, trust erodes before your first conversation. The findings come from 900+ event professionals and marketers and cover what builds trust, what breaks it, and how AI is reshaping how planners evaluate venues.
Trust signals, decoded in this report:
- Build trust to build revenue. It’s no longer a soft brand metric
- Clear content and images make you discoverable by AI
- Earn credibility before you ever get on a call
Your trust signals are your win rate. Find out where yours stand.
