Strategic Meetings Management for Dummies, Cvent Special Edition

Get Started on Your SMM Program

Manage meetings systematically

Strategic Meetings Management (SMM) is a systematic way to manage all your organization’s events, planning processes, preferred vendors, and meetings data. Deploying an SMM program helps ensure that your meetings and events truly align with overarching strategic goals and the organizational vision.

In these pages, you learn about the key components of an SMM program and how technology is one of the most important keys to its success. You will find out how to get started, create a meeting policy, roll out the program and track its effectiveness, take it global, and tailor to specific industries.

This book reflects the wisdom of experts in the field of Strategic Meetings Management, eager to share with you their knowledge of SMM and enthusiasm for what it can do for your organization.


Download the ebook to get these powerful insights:

  • Create a meetings strategy
  • Streamline your planning processes
  • Choose the right technology

  • Improve the customer experience

  • Automate measurement and reporting

  • Show a return on investment

  • Deploy your program globally