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Architecting Your Marketing + Events Program for 2021
How to build your team’s core competencies around virtual events
Money Matters: Virtual Event Sponsorships + Monetization
Sponsorships are critical to event success—and that’s never been more magnified with the emergence of virtual and hybrid events. Solving the riddle of virtual event monetization has been a struggle
Cvent’s Strategy Series: Virtual and Hybrid Events
Cvent’s Strategy Series: Virtual and Hybrid Events
Tips for Supporting Your Virtual Event Speakers
Cvent's Quick Guide to Safer Meetings and Events
Five Strategies for Increasing the ROI of Marketing Events
An IBM Global CMO Study found that two out of three CMOs believe ROI will be the primary measure of their effectiveness. Marketers face intense pressure to deliver programs that drive sales and
The Venue’s Guide to Booking Wedding Event Business
It’s no secret that the wedding industry is big. Really big. In fact, according to IBISWorld, weddings now generate over $75 billion in revenue every year. For wedding venues , that creates a $38