INOVALON | HEALTHCARE TECHNOLOGY

Inovalon made events a measurable growth engine.

By connecting registration, onsite engagement, lead capture, and follow-up, Inovalon turned its flagship conference and broader event program into a clearer source of pipeline and revenue insight.

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The Challenge
The Approach
The Attendee Experience
The Impact
Looking Ahead

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$5.26M

marketing pipeline generated for marquee conference

For Inovalon’s marquee conference; includes $2.2M closed-won revenue.

847%

Increase in high-quality leads

Year over year at the most recent Empower conference.

+18%

More registrations

Proven pipeline and revenue engine for Inovalon.

+26%

higher conversion

Helping Inovalon meet both their engagement and financial goals.

Inovalon at a glance

Industry

Healthcare data and technology

Flagship

Empower annual user conference

Program

Hosted events plus 50+ trade shows each year

Priority

Connect event engagement to measurable pipeline

Stop Chasing Leads. Start Booking The Events You Want

The Challenge

Different audiences. Different goals. One hard-to-follow journey.

Inovalon brings together payers, providers, pharmacies, life sciences organizations, and technology innovators. Its annual Empower conference helps those communities explore how data and technology can improve healthcare.

But each audience had distinct goals. Registration, engagement, and lead information lived across manual processes and disconnected tools. That made it difficult to see which segments were responding, identify high-intent attendees, and follow up while interest was fresh.

Inovalon wanted one connected event operation—and clear evidence for marketing and executive leaders that events were contributing to pipeline and revenue.

“Tracking registration through that process and ensuring we’re reaching those goals has been difficult in the past and very manual.”Suzanne Binnendijk | Senior Communications Manager

Dashboard of market events, trends, and event details

THE APPROACH

One event journey, connected from first registration to follow-up.

Inovalon linked three practical jobs: capture better data, create a smoother event experience, and make engagement useful to sales and marketing.

Before the event: Registration and Payments capture structured attendee information and reduce extra steps in the sign-up and payment process.

During the event: OnArrival 360 supports QR-code check-in and attendance tracking. Attendee Hub brings agendas, sessions, appointments, surveys, and engagement into one attendee destination.

After the event: iCapture and API integrations connect attendee and lead signals with Salesforce, Marketo, and Power BI—so teams can segment, nurture, report, and follow up with less manual reconciliation.

Registration and Payments

1. Capture

Make registration data usable

Segmented registration and integrated payments help Inovalon capture the details needed for audience-specific campaigns and cleaner downstream reporting.

OnArrival 360 · Attendee Hub

2. Experience

Make event moments count

Check-in, content, agendas, and engagement tools help teams improve the attendee experience while collecting useful attendance and behavior signals.

iCapture · Integrations

3. Act

Turn signals into follow-up

iCapture and connected business systems give sales and marketing cleaner lead details, clearer performance views, and a faster path to targeted outreach.

Session feedback dashboard with survey results and speaker ratings.

THE ATTENDEE EXPERIENCE

Less friction at arrival. More signal after the event.

At the most recent Empower, Inovalon checked in more than 400 peak-time attendees with zero wait. The team also reported 67% in-app engagement, up 11% year over year. These operational and engagement signals sit alongside pipeline results, showing how the platform supports both event experience and marketing performance.

400+

peak-time check-ins with zero wait

67%

in-app engagement, +11% YoY

THE IMPACT

A clearer line from event activity to business action.

With event data moving into the systems teams already use, Inovalon can see performance by audience and campaign, spot engagement signals, and plan timely follow-up. The result is a more connected view of event contribution—not just a registration count.

Instead of reporting attendance alone, Inovalon can connect event engagement with sales actions and pipeline—giving stakeholders a clearer view of how events contribute to business goals.

For attendees, the change is tangible too: faster arrival, easier access to event information, and more ways to engage before, during, and after sessions.