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InterContinental Berlin

InterContinental Berlin came to Cvent with the specific goal of optimizing their marketing strategy and room block management processes. They started testing Cvent Passkey during one of their busier seasons (when they usually had a lot of events).

$200,000

in upsell revenue using Cvent Passkey

20%

Increase in RFPs received though CSN

3%

increase in Unique Planner organizations reached

 


Room block challenges

With their position in Berlin - one of the most competitive group business markets in Europe - InterContinental Berlin were finding room block management was becoming a challenge.

If there was an event around the corner, InterContinental Berlin found themselves struggling with a mountain of emails and a ton of calls from clients and/or attendees for room bookings. This led to lots of frustration within the team. They knew it consumed a lot of time of the planner as well.As time went by, these problems just escalated. Eventually, they came to the realization that technology could help change the way they work and improve things. That's when they learnt about Cvent's solutions.


Passkey to the rescue

With the specific goal of optimizing their marketing strategy and room block management processes InterContinental Berlin approached Cvent. They started testing Cvent Passkey during one of their busier seasons (when they usually had a lot of events). After finding out how much money and time they were saving with the tool, they decided to fully implement Cvent Passkey. They also got the opportunity to be more visible within the Cvent Supplier Network. InterContinental Berlin had a lot of repeat clients who they knew were likely to recommend them to others. And Cvent was the channel where such conversations came together, because of its natureasa prominent sourcing tool for hotels.


Looking ahead

Working with Cvent feels like a unique partnership, where both parties are looking out for each other. Which is why, they plan to continue to incorporate Cvent in their strategy for the next five years. They now want to try to obtain more newer clients and try out different things, and with Cvent, they're confident they'll easily be on the radar of new and interesting companies. Their advice to other hotels who are still considering using Cvent's solutions is to just go ahead and "start working with Cvent", because it's guaranteed to be a reciprocated partnership that'll have professionals on both sides.

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