The Wink

With the help of Cvent’s Competitive Set Dashboard, The Wink DC successfully navigated its move away from Marriott. Now it has eyes on making a strong and independent statement of success.

99%

Response Rate

77%

Bid Rate

The Wink DC, which is located in downtown Washington, faced a challenge as it deflagged from Marriott’s Renaissance brand and set out as an independent property. After the change, The Wink’s previously healthy meetings and events business took a hit — a dramatic 40% drop in leads.

The team also realized they could find areas of opportunity for their brand of event, just by watching their KPIs and analyzing the data story. They took advantage of Cvent’s Competitive Set Dashboard to evaluate their performance against the competition and see key metrics such as response time.

 

Insights into the statistics that were within their control helped the team increase the number and value of awarded RFPs. In addition, continuing to monitor the data regularly motivates them to keep improving and allows them to plan more strategically so they can stay on track with their group business goals.