With the help of Cvent’s Competitive Set Dashboard, The Wink DC successfully navigated its move away from Marriott. Now it has eyes on making a strong and independent statement of success.
The Wink DC, which is located in downtown Washington, faced a challenge as it deflagged from Marriott’s Renaissance brand and set out as an independent property. After the change, The Wink’s previously healthy meetings and events business took a hit — a dramatic 40% drop in leads.
The team also realized they could find areas of opportunity for their brand of event, just by watching their KPIs and analyzing the data story. They took advantage of Cvent’s Competitive Set Dashboard to evaluate their performance against the competition and see key metrics such as response time.