A clever nexus connecting Asia, Africa, and Europe, Jordan has emerged as a hidden gem in the meetings and events industry. Within its strategy, the Jordan Tourism Board offers support for planners and subsidies for events and conferences. Moreover, reaching out to global planners and showcasing what they can offer was a roadblock that JTB faced.
Download the full case study to find out how Luma Khatib and her team overcame this challenge with Cvent technology.