LRP Publications

From payment management to total autonomy, the LRP Publications team saw Cvent as the solution that would allow them to control the entire process of planning events.

80% Increase

Events held since implementing Cvent.

20 Person

Onsite staff support for their 1,000-attendee tech conference.

 

 

Note: Professional Media Group was acquired by LRP Publications in May of 2018.

Creating a Signature Event Requires a Proven Partner

With a reputation as a leading elite publisher of digital and trade publications in the education market, LRP Publications had the foresight to identify meetings and events as a key channel for the future success of its business. But with an outsourced events management solution, the team struggled to achieve their goal of "connecting the readership with vendors selling to education professionals," explains Stephanie Martinez, COO at LRP Publications.

Outsourced processes meant their communication was fraught with problems, as LRP Publications was unable to manipulate their event registration platform fast enough for the needs of the business.

"We knew we needed to be in control of the process, and we wanted to be able to ramp up a new event site quickly and easily. We needed an alternative…We knew Cvent could give us that." From payment management to total autonomy, the LRP Publications team saw Cvent as the solution that would allow them to control the entire process of planning an annual conference, UBTech.

Establishing a Well-Oiled Machine

From a standard event registration and payment processing to a full-blown event management platform, Martinez and LRP Publications were able to ramp up their in-person events, increase engagement, and save time and money for both the company and attendees. Martinez elaborates, "Our relationship with Cvent has evolved over time… we needed basic post event reporting, but Cvent is so much more."

Martinez found that using the Cvent platform has not only been easy to use, but has also helped reap other rewards. "I think the biggest success we've had is that we've established process over every aspect of running an event, and so everyone knows what they need to do every time we add an event to our schedule. It runs like a well-oiled machine, so whether we we're doing an event for 100 people or 1,000 people, we know exactly what we need to do."

LRP Publications has even expanded its own event landscape, now hosting 32 Superintendent Summits just five years after adopting Cvent's tools. "The great thing about Cvent is that we can add events without adding significant resources. Because we have a process in place and a software that supports our needs, we're able to scale and grow in a way that we couldn't before." LRP Publications took the time to strengthen its "rock-solid foundation," leading to greater flexibility and room for continued success.

Martinez concludes, "We found the industry leader in Cvent, and I want to continue that partnership so we can both grow."


Become the Next Cvent Success Story.

Demo our solutions today to transform your meetings and events.