From payment management to total autonomy, the LRP Publications team saw Cvent as the solution that would allow them to control the entire process of planning events.
Events held since implementing Cvent.
Onsite staff support for their 1,000-attendee tech conference.
Note: Professional Media Group was acquired by LRP Publications in May of 2018.
Creating a Signature Event Requires a Proven Partner
With a reputation as a leading elite publisher of digital and trade publications in the education market, LRP Publications had the foresight to identify meetings and events as a key channel for the future success of its business. But with an outsourced events management solution, the team struggled to achieve their goal of "connecting the readership with vendors selling to education professionals," explains Stephanie Martinez, COO at LRP Publications.
Outsourced processes meant their communication was fraught with problems, as LRP Publications was unable to manipulate their event registration platform fast enough for the needs of the business.
"We knew we needed to be in control of the process, and we wanted to be able to ramp up a new event site quickly and easily. We needed an alternative…We knew Cvent could give us that." From payment management to total autonomy, the LRP Publications team saw Cvent as the solution that would allow them to control the entire process of planning an annual conference, UBTech.