More leads, higher quality

A stylized graphic of a clipboard with a checklist and a large pencil, set against a soft purple gradient background with abstract lines and dots.

Ease of use

One simple process your reps can use at every show for smooth, consistent capture and follow-up.

A stylized graphic of a megaphone in front of a gear or starburst shape, set against a soft purple gradient background with abstract lines and dots.

Speed to lead

Route leads to the right place instantly, so follow-up happens while the conversation’s still fresh.

A stylized graphic of a web browser window with three circular buttons at the top left and six square icons arranged in two rows inside the window, set against a light blue gradient background with abstract lines and dots

Data quality

Get sales bought in with clean, consistent lead data they can actually trust and act on.

differentiate your brand

Better insights

See which shows, teammates, and messages drive results—and are worth repeating.

Get every lead right the first time

iCapture delivers accurate, ready-to-use data, so reps spend less time fixing lists and more time closing deals.

Badge scan app with phone and badge on a black background.

One lead capture app for every trade show

When sales reps, marketers, and event staff are in the mix, things can get messy fast. iCapture brings everyone together with one simple, reliable app.

  • Standardize capture forms to keep lead data clean and consistent
  • Cover every corner—from badge scans to kiosks—so no lead gets left behind
  • Run it on your own device — no extra hardware or rental fees
iCapture's integrations with Salesforce, HubSpot, Marketo, Microsoft Dynamics, and Eloqua.

Follow up fast to win more deals

iCapture moves booth leads into your systems in seconds, giving your team a head start on every follow-up.

  • Trigger lead scoring, nurture campaigns, and personalized outreach the moment a lead is captured
  • Pass leads to the right rep in real time so they’re first to respond
  • Focus on the most qualified prospects with smart segmentation

Hear what our customers have to say

People are gathered at a trade show with a Truckstop banner hanging from the ceiling.

Truckstop.com

Truckstop.com is a leader in transportation technology and freight matching solutions. Before iCapture, they had no set system for capturing and qualifying leads, following up post-show, and measuring performance. 

  • 50% increase in lead volume
  • 50% increase in lead quality
  • 10x improvement in lead follow-up
Read more
A group of people stand behind a desk at a Hibob event with a sign behind them.

HiBob

HiBob is a modern and global HR platform that enables mid-sized businesses to create remarkable work experiences. With a presence at around 15 trade shows nationally and countless worldwide each year.

  • Increased efficiencies across HiBob's trade shows
  • Ensured one consistent system for all HiBob teams 
  • Improved visibility into event performance for trade show managers
Read more

FAQs

Trade show lead capture software replaces paper forms and inconsistent badge scanners with a single app that every rep uses to scan, qualify, and route booth leads in real time. 

You need it to make sure every conversation is captured, data is clean and standardized across shows, and marketing and sales can immediately follow up and see which events are actually driving pipeline and revenue. 

iCapture gives every rep the same simple app and standardized forms, so whether they’re scanning badges, business cards, or manually entering details, leads are captured in one consistent workflow across all your shows. This consistency means no more lost business cards or incomplete spreadsheets, and marketing finally gets a complete, comparable dataset for every event.

iCapture integrates with 130+ badge providers and other capture methods, pulling the official registration data behind the badge instead of relying on guesswork or manual typing. 

Combined with your standardized capture forms and qualification fields, that gives sales clean, reliable records they can actually trust and work from, show after show. 

Leads are scored, segmented, and routed automatically into your CRM/MAP so priority prospects can land in rep queues and nurture programs almost immediately after a scan, often while the show is still live.  This speed to lead lets sales reach hot prospects first, with full conversation notes and qualifiers, instead of waiting days or weeks for a post-show list to be cleaned and uploaded.

Because every lead is captured the same way and synced to CRM/MAP with show, campaign, and qualification data, marketing can see exactly which events, booths, and reps generate opportunities and revenue. That closed-loop data makes it easy to prove ROI to the business and decide which shows to double down on, change, or cut next year.