Why demand gen pros choose Cvent

Turn every campaign into pipeline

Turn every campaign into pipeline

  • Know exactly which events drive deals — from first touch to closed won
  • Give Sales the context they need to start better conversations
  • Spot your next best campaign move with real‑time engagement signals 
Scale events without the burnout

Scale events without the burnout

  • Duplicate proven, compliant event setups in minutes
  • Automate on-brand invites, reminders, and follow-ups
  • Get total visibility into all campaigns and events without the manual lift
Get more qualified leads in sales’ hands

Get more qualified leads in sales’ hands

  • Strike while interest is high — before competitors do
  • Capture leads on-site or online the moment they engage
  • Route quality prospects straight to the right rep in real time 
Optimize every campaign, every time

Optimize every campaign, every time

  • See what’s working with clear engagement, campaign, and ROI dashboards
  • Personalize outreach based on real engagement signals
  • Use smart insights from CventIQ™ to double down on campaigns that deliver

All your systems, finally in sync

The complete toolkit for demand gen

Hit your pipeline goals sooner

Pre‑built templates and workflows keep campaigns moving without bottlenecks.

Drive higher conversion

Make every hybrid, virtual, and in-person campaign feel tailored to each buyer.

Sync automatically

Native CRM, MAP, and BI integrations keep data flowing — no more manual uploads or missing leads.

Follow up instantly

Capture and route event leads to Sales in seconds, at the moment they’re ready to act.

Know what’s working

Real‑time reporting shows exactly how your events fuel pipeline and revenue, finally closing the attribution loop.

Optimize on the fly

Campaign, engagement, and ROI dashboards help you double down on what drives pipeline.

The choice of marketing teams everywhere

From Fortune 500 leaders to high-growth startups, Cvent helps demand generation deliver polished events that fuel results.

Hear what our customers have to say

Illumina

400+ events/year, doubled revenue, and full Martech integration.

Morningstar

Centralized event data and measurable ROI across global marketing programs.

CAIS Group

Scaled from manual to 100+ annual events with Cvent automation and lead generation.

Frequently asked questions

How quickly can I get an event up and running in Cvent?

Very quickly. Pre‑built templates for invites, registration, and badges let you spin up polished events in minutes — no IT required. Teams around the world use Cvent to move fast, keep campaigns on schedule, and start driving pipeline without delay.

What types of events can I manage in Cvent?

From webinars and roadshows to flagship conferences and customer meetups, Cvent supports the full spectrum of event marketing. Everything runs on one platform, so you can manage campaigns across markets with consistent branding, data, and reporting.

Does Cvent integrate with our CRM and marketing automation tools?

Yes. Cvent connects out‑of‑the‑box with Salesforce, HubSpot, Marketo, Eloqua, and more — so event engagement flows straight into your CRM/MAP. That means faster speed‑to‑lead, better event attribution, and more credibility when showing Sales exactly where pipeline came from.

How does Cvent help me capture and qualify leads?

Every click, check‑in, and session attended is tracked. You can score leads, segment lists, and route the hottest prospects to Sales in seconds — while interest is at its peak. This speed‑to‑lead advantage helps your reps start better conversations and close deals faster.

How does Cvent help me prove the impact of my programs?

Real‑time ROI dashboards make event attribution clear. See registrations, engagement, and pipeline contribution in one place, then share presentation‑ready reports with leadership. It’s proof your event marketing is delivering measurable results across markets.

Will Cvent scale as my programs grow?

Absolutely. Whether you’re running 5 events or 500, Cvent scales with you — keeping data unified, processes streamlined, and reporting consistent globally.