How Cvent tackles marketing ops’ top challenges

Marketing Ops 1

See every event, every region, every result—all in one place

  • Unify global, regional, and field events under a single roof 
  • Standardize processes and branding for consistency 
  • Get instant visibility with real-time dashboards 
Marketing Ops 2

Automate the busywork and reclaim your time for strategy

  • Sync attendee data straight into your CRM and MAP 
  • Automate registrations, badge printing, and feedback 
  • Pre-built workflows save hours and ensure compliance
Marketing Ops 3

Trust your data. Show your impact

  • Integrate seamlessly with Salesforce, Marketo, Eloqua, and more
  • Track pipeline, revenue, and ROI with powerful analytics
  • Create custom reports for every stakeholder, with a click
Marketing Ops 4

Enterprise-grade controls that keep you moving

  • Single sign-on and granular permissions to keep data safe
  • Industry-specific compliance integrations
  • Full audit trails and approval workflows for peace of mind

All your systems, finally in sync

What makes Cvent for marketing operations stand out?

Real-time CRM integration

Event data flows straight into your CRM and MAP—no more manual uploads.

Self-service event templates

Empower business units to launch events, while you keep oversight and standards.

ROI reporting

Track pipeline, influenced revenue, and attendee engagement in a snap.

Automated meeting workflows

Standardize requests, approvals, and execution for every event.

A user shown within an aiming lense

Attendee personalization

Dynamic registration paths and mobile apps keep attendees engaged.

Enterprise-grade security

Satisfy IT and legal with robust controls and compliance.

Where the world’s top events get their start

From tech innovators to global associations, thousands trust Cvent to deliver unforgettable experiences.

Hear what our customers have to say

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Cognizant

70% less manual work. 90% more event data.

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Elastic

350+ meetings. 670 participants. Zero chaos.

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Capital Group

3x more events. 30x more engagement. 66% less cost.

Frequently asked questions

How does Cvent connect with our CRM and marketing automation tools?

Cvent integrates out-of-the-box with Salesforce, Marketo, Eloqua, and other leading platforms. Event data flows automatically into your CRM and marketing automation systems for better reporting, follow-up, and campaign personalization.

How does Cvent help prove marketing ROI?

Cvent’s real-time dashboards track registrations, attendance, engagement, and revenue impact. You can share automated reports with stakeholders to clearly show how each event contributes to marketing ROI and business growth.

Is Cvent scalable for large, complex organizations?

Yes. Cvent supports hundreds of events, multiple business units, and decentralized planning — all with centralized oversight. Designed for enterprise needs, it ensures consistent processes and visibility across large, global teams.

Does Cvent help with compliance and data privacy?

Cvent is built to meet strict compliance standards, including GDPR and CCPA. Features include centralized event data, granular access controls, and custom compliance integrations for regulated industries, ensuring your data stays secure and policy-compliant.

Does Cvent have an open API?

Yes. Cvent offers a robust REST API so you can connect it with your other systems. The API supports pushing and pulling data for events, contacts, and more, enabling automation, custom integrations, and advanced reporting via the Cvent Developer Portal.