Asahi Travel Service
handled on average every year
in number of passengers handled
of queries processed in a day
One of the motives behind automating their manual venue sourcing process was to reduce their turnaround time for query responses as it was hampering their business. ASAHI goal was to scale up their operations and that meant the sourcing team needed to be at their efficient best. Explains Selyucus, “Because the turnaround time in Japan plays a very important role. If you send a query to any of the Japanese DMCs, they normally take about 3-4 days just to reply to that. And they don't really entertain the South Asian market that much, because the closure rate is very low. And the reason the closure rate is very low is because the turnaround time is so high. So that was a key problem area that we focused on back when we started this department. We made our process as such that the turnaround time was quick – maximum 24 hours. Cvent helped out to reach that particular goal as well.”
ASAHI now uses Cvent to handle 80% of their sourcing business. From 2015 to 2019, Cvent has played a key role in the growth of the company’s business. ASAHI now holds 18-20% of market share from India, in leisure market for inbound arrival in Japan. “And it is expected to boom further - it was expected to grow further,” says Selyucus.
Into the Future
While ASAHI primarily uses Cvent to get inbound business into Japan, they plan to start sourcing operations for getting more travel business to India in the future. “Yeah, right now, we just take care of the management function while outsourcing the venue search operations to another company, but in the near future, maybe in a year or two, we plan to do all the sourcing by ourselves. And yes, we will be using Cvent to reach out to Indian hoteliers as well as venue partners,” concludes Selyucus.