FAQs
Cvent’s Hotel Business Intelligence solution (CSN Business Intelligence) gives hotels a data-driven view of their group business so they can understand performance and act on the best opportunities in their market. It helps you measure RFP volume, value, win rates, pace, and market trends across your property or portfolio so you can grow profitable group revenue.
The solution connects directly to Cvent’s group demand data so you can see real-time RFP activity for your hotel, including how many leads you’re receiving, what’s being awarded, and how that’s changing over time. Dashboards make it easy to spot trends quickly instead of waiting on static month-end reports.
CSN Business Intelligence lets you compare your group performance to competitors and your broader market using comp-set and DMO-level views. You can see how your share of RFPs, room nights, and awards stacks up against similar hotels so you know where you’re winning and where you’re leaving business on the table.
Cvent tracks key group metrics such as RFP volume, total and awarded value, room nights requested and awarded, response rates, response time, and win/loss outcomes. By focusing on trends in awarded value, win rate, and speed to respond, you can identify which levers most impact revenue and refine your strategy accordingly.
The tool shows where planners are sourcing from geographically, including the regions and feeder markets sending RFPs into your destination. This helps you see which markets are growing, which are slowing, and where to focus sales and marketing resources to capture more high-value demand.
Yes. Portfolio-wide dashboards give above-property leaders a consolidated view of group RFP performance across all managed or franchised hotels. You can see which properties are leading or lagging, compare comp sets, and set consistent standards for response time, win rates, and revenue contribution.
DMO-level data shows RFP trends at the destination level, including where planners are sourcing, which segments are growing, and how much demand is flowing through local CVBs and DMOs. This context helps hotels understand overall market health, align with destination partners, and position their property to capture a greater share of in-destination demand.
Traditional PMS and revenue reports focus on rooms already booked. Cvent’s business intelligence is built around future group demand and RFP activity. It uses Cvent’s sourcing data to show you what’s in the pipeline, like who is sourcing, where, and for what value, so you can influence outcomes before they show up in your PMS.
With clear visibility into historical and in-flight RFP volume, value, and win rates, leaders can set targets that match real market demand and seasonality. You can then track performance by property, segment, or seller against those targets, using the same dashboards to coach teams, adjust strategy, and refine goals over time.
Yes. By highlighting lost or declined RFPs, shifts in comp-set share, and unexplored feeder markets, CSN Business Intelligence surfaces where you’re underperforming relative to demand. Those insights help sales and revenue teams build win-back strategies, refine pricing, and re-focus prospecting on the highest-opportunity segments in your market.
Why Cvent?
