RFP TRACKING & METRICS

CSN Business Intelligence is Cvent’s RFP tracking and analytics solution for hotels and destinations. It pulls in group demand data from the Cvent Supplier Network and related tools so you can track RFP volume, value, room nights, win rates, and market trends in one place instead of relying on manual reports.

You can monitor real-time metrics like number of RFPs received, total and awarded value, room nights requested and awarded, response time, response rate, and win/loss outcomes by segment, market, or date range. Seeing these metrics side by side helps you understand how healthy your group pipeline is and where performance is improving or slipping.

CSN Business Intelligence highlights lost and declined RFPs, including which competitor won the business, when it was awarded, and the value of the opportunity. By analyzing loss reasons, historical pricing patterns, and comp-set share over time, you can see where you’re being undercut, which segments you’re losing most often, and how to adjust your rates, value adds, or response quality to win more of the right business.

Yes. You can configure dashboards and notifications around the KPIs that matter most to your business such as win rate, response time, RFP volume, or awarded value, and flag when performance falls below your targets. These alerts help leaders and sellers react quickly, rather than discovering issues weeks later in static reports.

Revenue teams can use CSN Business Intelligence to see how their property’s past rates compare to the comp set on similar RFPs, across different dates, segments, and event types. Visibility into awarded and lost business, along with rate and pattern trends, helps revenue managers fine-tune pricing strategies, adjust fences, and better balance volume and profitability.

By looking at which markets, segments, and event types deliver the highest win rates and awarded value, you can double down on what’s working and pull back where conversion is consistently low. RFP metrics inform everything from target account lists and need-period promotions to sales coaching and content updates, so your sales and marketing investments stay aligned with real demand.

Yes. CSN Business Intelligence provides portfolio-level views so hotel groups, brands, and management companies can track RFP performance across all properties in a single dashboard. You can compare hotels by RFP volume, win rate, and revenue contribution, spot outliers, and roll up results by region, brand, or ownership group.

Standard hotel reporting and PMS analytics focus on historical performance and rooms already on the books. Cvent’s RFP tracking is built around future group demand, using sourcing data and RFP activity from the Cvent Supplier Network. Instead of just reporting what happened, it shows what’s in the pipeline, how you compare to your competitors, and which levers to pull to influence upcoming business.

The tool breaks down RFP volume and value by source market, industry, account, channel, and even destination partners like DMOs. This makes it easy to see which feeder markets and segments are driving the most qualified demand so you can prioritize sales travel, digital campaigns, and partner investments where they’ll have the greatest impact.

Yes. DMOs and CVBs can use CSN Business Intelligence to analyze RFP and room-night trends at the destination level, including which markets are sending business, what types of events are sourcing, and how demand is being distributed across local hotels and venues. These insights help destinations shape their group strategy, support partners more effectively, and demonstrate the value they deliver to stakeholders.