Reach the right audience
Before a single session begins, LinkedIn gets the right professionals to your event and into your pipeline.
In-person and hybrid events — Cvent Audience Connector
Audience Connector automatically syncs your registrant and prospect lists from Cvent into LinkedIn Campaign Manager. Run precise, targeted campaigns against your own attendee and prospect data, and exclude confirmed registrants to make every dollar count. Cvent also integrates with LinkedIn Boost Deep Links, letting marketers create LinkedIn Event Ads directly from Cvent to promote their events.
Webinars and virtual events — ON24
ON24 uses first-party engagement data — registration, participation, content interactions — to build precise audience segments, which sync directly into LinkedIn Campaign Manager. ON24 also integrates with LinkedIn Boost Deep Links, letting marketers create LinkedIn Event Ads directly from ON24 to promote webcasts. Reach professionals who look like your best attendees and keep them moving through the funnel after the event ends.
Keep your events and content in market
The session ends. The pipeline motion doesn’t.
In-person and hybrid events — Cvent Event Sync
Event Sync publishes your Cvent events directly to LinkedIn the moment they go live — title, date, description, registration link included. Update the event in Cvent, and LinkedIn updates with it. No duplicate entry. No version drift.
Webinars and virtual events — ON24
ON24 turns your best webinar moments into AI-generated highlight clips, published straight to LinkedIn from inside the platform. No editing. No exporting. Just an always-on nurture stream built from content you already made.
Close the attribution loop
Every dollar spent on LinkedIn promotion becomes accountable against a real pipeline outcome.
In-person and hybrid events — Cvent Registrant Capture
Registrant Capture pulls LinkedIn registration data back into Cvent, so every conversion is trackable and every dollar spent on LinkedIn promotion is accountable against a real outcome.
Webinars and virtual events — ON24
ON24-hosted events publish directly to LinkedIn the moment they go live. LinkedIn Event Registration Forms sync registrants back into ON24 automatically — no manual exports, no platform switching.