The New Event Marketing Opportunity
Where does day-dreaming about what’s the possible end and actionable strategy begin? It starts by thinking bigger than just planning events one at a time, independent from the organisation’s overall marketing strategy. The future of event marketing is a multi-layered, programmatic approach. We call it: The New Event Marketing Opportunity
In this eBook you’ll discover:
- What a New Event Marketing Opportunity is, and why it’s the most strategic way to think about your events Channel strategy
- Tips on goal setting for every type of event
- Event tactic strategy: Goals and intended outcomes drive the format
- Technology: Simplifying the stack to make it more efficient
- Where do we go from here?