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NH Collection Madrid Eurobuilding

Towering above the heart of Madrid’s financial district, the iconic NH Collection Madrid Eurobuilding with its integral convention centre is one of Europe’s leading business hotels. To acquire a competitive edge, the team wanted a technology solution that could track business efficiently, improve productivity and help the team promote their world-class meeting facilities to meeting planners worldwide.


Increase in Awarded Room Nights


Increase in Return on Investment


Average Response Time


About the Venue

The NH Collection Madrid Eurobuilding is ideally located in the heart the city’s financial district. The hotel’s proximity to the airport and city centre makes it a prime choice for MICE and corporate travellers. Entirely refurbished and re-opened in 2014 as one of the largest and trendiest hotels in the city, the property offers 400+ luxuriously appointed bedrooms, 32 naturally-lit meeting rooms spread across 7,800 square metres, along with best-in-class facilities and services. All meeting spaces are equipped with the most advanced smart-room technology and video conference capabilities, ensuring exceptional business experiences for event guests and corporate travellers.


The Challenge

As one of the top MICE destinations in Europe, Madrid is not only an attractive city for event planners: it is also a highly competitive market for meeting spaces and venues. For the team at the NH Collection Madrid Eurobuilding, getting ahead of the competition meant building a stronger MICE strategy to grow the meetings and events segment of the property. The hotel’s offering of exceptional ballrooms and meeting facilities, in addition to a detail-oriented approach to organising events, naturally positioned the venue amongst the best MICE players in the region, but the team knew that relying on local networks wasn’t enough.

To beat the competition and expand further, it was essential for the hotel to look into broader marketing channel that could generate qualified leads from newer markets and allow the team to manage MICE business more efficiently.