Tenet wanted to show its attendees that not only would they receive the best quality education, but that the Tenet experience also far outpaced the competition. However, the team couldn't dedicate the needed time to focus on their attendee's experience as they were tied up managing and gathering data manually. Tenet also had to demonstrate to their sponsors that they could make quality connections at the Tenet events and provide the data to prove it. They had to do all of this with only three dedicated event staff at any given time.
Tenet chose Cvent because it enabled them to provide a much more personalised experience for their delegates. An integrated system helped the team in automating a lot of the processes, saving time and allowing them to focus on what they do well-content, relationships and promotion. Content flows from one system to the other so there is no duplication of work on the part of the Tenet staff and changes are so straightforward to make. Cvent OnArrival360 enabled Tenet to provide a premium check-in service for their attendees at their largest annual event. A delegate had to simply insert their name on a tablet, check their details were correct and then their badge with all their details automatically printed.
Improved Event Attendance
The first problem Tenet addressed was their no-show rate. Although it was already below industry standards at just 10%, Tenet was aiming for a bold 100% attendance rate. With the CrowdCompass app tied into their Cvent registration system and the event registration and app so easy to set up, the staff had more free time to focus on relationships and marketing to decrease the no show rate. Just before each event, the Tenet event staff calls each registered attendee to make sure they have everything they need to attend and to answer any questions they may have. While on the phone, they explain the benefits of using the app and make sure the attendee has installed it and logged in. Having attendees on the app also ensures Tenet can provide their sponsors with the data they need. This extra personal touch has resulted in 100% attendance at over 70% of their events and reduced their overall no-show to an average of 3%.
Cvent Platform - Providing a Connected Experience
Tenet initiated their Cvent journey with the Cvent Event Management Platform, followed by the CrowdCompass mobile app and have now purchased Cvent Event in a Box, having used OnArrival360 for their largest annual event. The seamless integration between all the solutions was a no brainer for the Tenet.
Sponsors Loved It
Another important goal for Tenet was to increase sponsorship. They turned to CrowdCompass customer resources and discovered best practices for creating sponsorship packages. Using this information, they formulated their own event promotion packages by bundling assets they already had in place. The in-app banners and branding were icing on the cake. Not only were they creating appealing sponsorship packages, but they could also deliver the metrics and data their sponsors required. Tenet could show sponsors how many times someone looked at their in-app brochure or advertisement, the results of live polling, and even how many times their logo, banner ad, or splash page was viewed. In addition to these benefits, Tenet's brand presence on the Apple Store showed sponsors they were dealing with a first-rate organisation and allowed Tenet to increase their sponsorship revenue by 20% during the first year using the app.
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