August 18, 2020
By Tristen Asrejadid

The meetings and events industry has seen a quick pivot to virtual events, and your event website and registration process are now more valuable components than ever! No matter how you may be leveraging New Standard Registration (Flex) events when going virtual, there are multiple reasons why you’ll want to make sure you’re launching in Flex over Classic.

Going the No Integration Route

Even if you’ve chosen to not implement any integrations with virtual event providers, Flex offers greater functionality when executing your event. Take advantage of seamlessly entering your virtual event details (a Flex-only feature), such as meeting ID, URL to join, password, and link to any recordings. You’re then able to use the virtual event data tags to add this info to emails and post-reg pages, keeping communication to your attendees a breeze. You’re also able to leverage other Flex features for your virtual event, such as streaming live video with the Video widget (and add the Countdown Timer widget to create more excitement!), creating a custom FAQ page to add details about your virtual event, or even leveraging session emails for specific virtual session communication.

Going the Integration Route

You may rely on a robust tech stack to manage your business and your virtual events – and you need all your applications working together in harmony. Luckily, Cvent has a fairly open platform that allows you to integrate with providers your organisation may already be using. This may range from an out-of-the-box integration, where we’ve pre-configured workflows and you just have to plug in your details to get started, or even a custom integration, where you work with our Sales Engineering team to build out unique workflows between your systems. We integrate with providers such as Zoom, WebEx, GoToWebinar, GlobalMeet, Intrado, On24, Adobe Connect, and more.

Reach out to your Account Manager or check out the Cvent Developer Hub if you have any additional integration questions.

Going the Cvent Virtual Attendee Hub® Route

If you haven’t already heard, there’s a new end-to-end solution to choose when going virtual (and it’s a Cvent product) – Cvent Virtual Attendee Hub®! This new member of the Event Marketing and Management Platform completes our story of providing solutions that reliably and securely plan, promote, and drive engagement for your virtual and hybrid events. You’ll have the ability to deliver live or pre-recorded video to support your virtual events and drive engagement with features like Q&A, networking, and scheduling.

It’s important to note that you will ONLY be able to use the Cvent Virtual Attendee Hub with your Flex events—yet another compelling reason to discontinue your use of Classic registration!

How to Prepare for the Pivot to Virtual

To help you every step of the way as you pivot to take your events program virtual, check out our top resources below:


Tristen Asrejadid

Tristen is a current member of the Customer Marketing team but started her journey with Cvent in the Client Services department about three years ago. She is a Virginia Tech alum originally from northern New Jersey. When she’s not in the office, you can find her training for her next half marathon or hopping on a plane to her next travel destination
Dummies Ebook Bundle
Dummies Ebook Bundle
5 tactical guides for your events

More Reading

Subscribe to our newsletter