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Tysons Corner, Va. – October 28, 2015 – Cvent, Inc. (NYSE: CVT), a leading cloud-based enterprise event management platform, today announced its inaugural list of the top 25 cities for meetings and events in Europe according to meeting and event booking activity through the Cvent Supplier Network. Featuring more than 234,000 hotels, resorts and special event venues, the Cvent Supplier Network is one of the world's largest and most accurate databases of detailed venue information. Cvent sourced more than $8 billion in meetings and events through its marketplace in 2014.
Competition between cities to attract meetings and events is incredibly fierce in Europe. Cvent's analysis of sourcing activity identified significant competition between European countries, and increasingly within countries where smaller markets are investing to lure events away from major cities.
"Destinations and venues are working in tandem to be more attractive to event organizers to retain and grow group business, which is an important economic driver and often generates more profitable revenue for venues," said David Chalmers, European marketing director at Cvent. "The strength of cities like Istanbul on the periphery of the EU and Athens in economically-challenged Greece highlight the rivalry between countries. Manchester and Birmingham are excellent examples of up-and-coming cities challenging their major domestic market."
Cvent evaluated more than 2,500 cities in Europe featured on the Cvent Supplier Network to compile the first annual list. Activity was tracked from July 2014 to June 2015 and the ranking was then determined by a set of qualifying criteria consisting of:
Commenting on the announcement, Tracy Halliwell MBE, director of Business Tourism & Major Events at London & Partners, the official Convention Bureau for the city said: "We are delighted that London has been named the number one meeting destination in Europe by Cvent. This has been a great year for the city with amazing events including the European Society of Cardiology's congress held at London's ExCeL, Advertising Week Europe returning to the capital for the second year running, and another hugely successful London Technology Week. The meetings and events industry is constantly evolving and we are thrilled to see that our strategy to keep London at the forefront of innovation is delivering significant returns for the city."
"While many big name cities like London and Barcelona often make event organizers' initial lists, they are more likely to share the lists with a broader set of international choices and smaller domestic cities," said Stephen Morton-Prior, Director, Clearwater Events. "Event organizers have become more sophisticated in how they source events, both in their practices and the technology that is used, to identify destinations and venues that deliver an excellent attendee experience at an attractive price."
Cvent provides a robust tool to help more than 70,000 event organizers source and compare meeting hotels and venues with event space. Hotels are able to market directly to event organizers and compete for group business.
The Cvent Supplier Network contains listings of hotels and other venues in more than 175 countries that can be searched and filtered based on approximately 200 meetings and events attributes. The Cvent Supplier Network is part of the Cvent Hospitality Cloud, which provides hotels, CVBs and other event venue owners a combination of event management software and marketing solutions to more effectively generate qualified demand for meetings and events, manage that demand more efficiently, and measure group business performance.
Cvent, Inc. (NYSE: CVT) is a leading cloud-based enterprise event management platform, with more than 14,000 customers worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit cvent.com, or connect with us on Facebook, Twitter or LinkedIn.