Cvent 2023 Planner Sourcing Report Finds Optimism for Meetings and Events Industry is Exceptionally High While Costs Rank Top Concern
Ninety-one percent of planners are positive about state of the industry
TYSONS, Va., Oct. 26, 2023 - Cvent, an industry-leading meetings, events, and hospitality technology provider, shared findings from its 2023 Cvent Planner Sourcing Report, the Company’s annual look into event professional sourcing trends. The survey of over 500 event professionals across North America gathered insights into event planners’ objectives, preferences, and intentions regarding sourcing activities. The report offers hospitality professionals actionable insights into how to improve planner engagement, optimize sales and marketing processes, and attract more group business to their properties or destinations.
Key Findings: 2023 Cvent Planner Sourcing Report
- 91% are positive about the state of the meetings and events industry.
- 85% of planners are more likely to select a hotel/venue for simple meetings if they offer online booking — up from 52% in 2022.
- 76% plan to work with Convention & Visitors Bureaus when planning their meetings, up nine points from 2022.
- 63% are using technology to source as much or more than they did in 2022.
- 33% say rebuilding relationships is one of the most prevalent trends impacting 2024 priorities.
“After a few incredibly challenging years, it is exciting to see that optimism is strong in the events industry, and the continued focus on in-person experiences bodes extremely well for hoteliers, destinations and special event venues,” said Patrick Smith, SVP and Chief Marketing Officer at Cvent. “This annual report has become a go-to resource for hoteliers looking to engage planners and increase group business revenue, and the latest findings illustrate the important role technology plays in enabling that. Technology is truly a conduit for connection.”
Additional topics covered in the report include (re)building new relationships with hotels, changes in sourcing and booking practices, adoption and use of technology, and ways that hospitality professionals could better meet planners’ needs. Download the full report here.
Cvent is a leading meetings, events, and hospitality technology provider with 4,800+ employees and 21,000+ customers worldwide as of December 31, 2022. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the event management lifecycle and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit Cvent.com.