Registration for the in-person event doubles year-over-year as event kicks off on 26 September 2024 at the Estrel Berlin

BERLIN, GERMANY: 24 September 2024 – Cvent, a market-leading meetings, events, and hospitality technology provider, is set to welcome more than 250 MICE professionals to its upcoming customer and industry event,Cvent Accelerate Berlin. Due to growing demand from marketers, event professionals and hoteliers in the DACH region for a localised industry conference, the day-long event offers curated content delivered almost exclusively in German. To ensure broad accessibility, live captioning in English and German, powered by Wordly, will be available onsite. The event will take place this Thursday, 26 September 2024 at the Estrel Berlin. 

“The overwhelming interest in Cvent Accelerate Berlin highlights the rapid expansion of our industry and underscores the vital need for a dedicated forum where regional experts and industry professionals can exchange market insights, interact with the latest technology and share best practices,” said Andreas Heckmann, Chief Customer Officer at Cvent. “Featuring a distinguished lineup of industry visionaries, including the CEO of VOK DAMS, a leading global event marketing agency, the conference promises to inspire our attendees and provide invaluable opportunities to explore new perspectives on the future of the MICE industry.”

Cvent Accelerate Berlin is designed to equip attendees with tools and insights to thrive in today’s dynamic MICE landscape. The day-long agenda prioritises practical education, innovative discussions and localised networking, offering impactful sessions for marketers, event professionals and hoteliers alike. Sessions will explore topics such as leveraging event data effectively, unlocking the potential of AI, strategies for MICE success in the hospitality sector and creating experiences that are both sustainable and accessible. Expert panels and speakers include representatives from HelmsBriscoe, The GCB (German Convention Bureau), visitBerlin and the Association of German Women Entrepreneurs. 

Conference Highlights & Featured Sessions

• Opening Keynote featuring Cvent Chief Customer Officer Andreas Heckmann | As the latest addition to Cvent's tenured C-Suite, Andreas, a native of Germany, leads Cvent’s 1,500+ Client Services organisation, spearheading initiatives that prioritise customer satisfaction and transform client success. Tapping into his more than 24 years with SAP serving as Executive Vice President of Customer Solution Support & Innovation, Andreas has a proven track record of empowering customers through live events and a strategic blend of technological innovation and human-first engagement. Expect an opening session rich with forward-thinking ideas and a unique global perspective, reflective of Andreas's international career and his German roots.
• Afternoon Keynote: How AI Will Change the Event Industry, presented by Colja Dams, CEO of VOK DAMS | Founded in 1971, VOK DAMS is an internationally acclaimed events agency renowned for its innovative approach to events and ability to create brand experiences that inspire, excite and engage. Colja will provide insights into emerging trends and discuss the AI applications that are transforming event planning, personalisation and data analysis.

Key sessions include:

• Data, Insights, Trends: Are You Ready? | Industry experts reveal the latest trends and market predictions for the European hospitality sector. Attendees will learn how to harness data to drive revenue and fuel growth in 2024 and beyond.
• Women in Business: Courage, Innovation and Positive Change | A motivational session focused on women’s empowerment, including inspiring stories and strategies to drive positive change.
• Business Events in a Transformative Era: Megatrends as Drivers of Change | This session explores key megatrends, such as AI and demographic shifts, and outlines how they are reshaping the business events landscape.
• Tech Tour 101: The Basics of Event Technology | This interactive session offers an introduction to the advanced features of the Cvent event management and marketing platform. Attendees will discover how to streamline their events from procurement and registration through to on-site management and post-event analysis.
• Tech Tour: Cvent Event Diagramming | Effective collaboration between event planners and hotel and venue staff is critical to a successful event. This session will showcase practical strategies to optimise communication, boost efficiency and ensure a seamless partnership throughout the event planning process.

View the full agenda and speaker lineup here. 

Registration

There is still time to register for Cvent Accelerate Berlin. The event is free and open to all MICE industry professionals, hoteliers and marketers.