Cvent and Maestro Integration Boosts Group Booking Revenue and Functionality for Hotel Partners, Streamlines Room Block Management for Event Organizers and Attendees

The integration will be featured at Maestro PMS’s Accelerate 2024 conference, April 15-18 

TYSONS, Va., April 15, 2024—Cvent, an industry-leading meetings, events, and hospitality technology provider, in partnership with Maestro PMS, has announced an integration between Cvent’s room block management system, Cvent Passkey, and Maestro’s leading all-in-one Property Management System solution. The integration combines Cvent’s room block management tools with Maestro’s suite of solutions that hotel operators leverage daily to manage more efficient and profitable operations. Together these technologies are empowering hoteliers with real-time room block data to make accurate inventory and pricing decisions while driving engagement with planners and attendees via direct room booking and upgrade options. Cvent is powering Maestro PMS’s Accelerate 2024 conference, April 15-18, and the integration will be featured at the event.

For hoteliers, the integration addresses key challenges by automating otherwise time-consuming tasks, such as room list management, and maximizing pickup and RevPAR from group guests. In addition, given Cvent Passkey’s robust built-in security functionality, hotels, event professionals and attendees that leverage the integration have added peace of mind knowing that their information is shared and managed in a secure environment. 

For event planners, the Maestro PMS and Cvent integration interface offers a self-serve planner portal enabling them to take control of their rooming lists and drive pickup. Attendees also benefit from direct access to room upgrades or additional amenities to further enhance and customize their stay. 

The integration has attracted prominent hotels and resorts across the United States, and initial results show its positive impact on streamlining the group booking process, enhancing data security, boosting hotel revenue, and optimizing the event management experience.

“This integration illustrates our continued dedication to supporting hoteliers, event organizers and attendees by broadening our platform functionality and leveraging the systems they are already familiar with,” said Janine Alsalam, Cvent Vice President of Sales. “We’ve spent decades supporting the entire meetings and events ecosystem with our technology, so we understand the critical value of creating exceptional guest experiences while driving results. By combining Cvent Passkey's offerings with Maestro's robust PMS, hoteliers benefit from deeper group insights, while elevating the planner and attendee experience with the direct booking options they need to personalize their stay.”

Maestro President Warren Dehan had this to say: “We’re extremely proud to add Cvent Passkey – an industry-leading room block management system – to the list of third-party solutions currently supported by Maestro PMS. The integration is helping our hotel customers gain a competitive edge, and together, we’re setting a new industry standard for the group bookings process.”

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with 4,800+ employees and ~22,000 customers worldwide as of December 31, 2023. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the event management lifecycle and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit

About Maestro

Maestro is the preferred Web Browser based cloud and on-premises all-in-one PMS solution for independent hotels, luxury resorts, conference centers, vacation rentals, and multi-property groups. Maestro’s enterprise system offers embedded payments and 20+ integrated modules on a single database, including mobile and contact free apps to increase profitability, drive direct bookings, centralize operations, and enable operators to engage guests with a personalized and safe experience. Maestro’s Support Service provides unparalleled 24/7 North American based live support and education services.