Announcement highlights Cvent’s commitment to supporting third-party planners and centralising hotel and venue sourcing activities for event organisers and hoteliers across Europe

London, 16 June 2025—Cvent, a global market-leading meetings, events, and hospitality technology provider, today announced a new three-year agreement with AIM Group International, a renowned organisation specialising in connecting people, brands, and communities through events and conferences. 

Through the agreement, AIM Group International will utilise the Cvent Supplier Network to streamline hotel and venue sourcing processes across its global client base and international offices. Cvent's technology helps centralise request-for-proposal (RFP) activities, enhance reporting accuracy, and accelerate the sourcing process for hotels and venues across Europe and around the world.

As trusted names in the meetings and events industry and with a long-standing presence in the regional markets, AIM's broad adoption of the Cvent Supplier Network is expected to help increase engagement and interest in online hotel and venue sourcing. The announcement reflects Cvent's strength as a global marketplace—event organisers sourced a record-breaking $16.5 billion in MICE business value in 2024 alone. The announcement also highlights the growing importance of adopting industry-wide standards for meetings and events sourcing across Europe. 

"As a global event and hospitality technology leader, we’re proud to support organisations like AIM Group International as we set the standard for enhanced MICE sourcing and successful outcomes," said Scott Lockey, Cvent Vice President of Partnerships. "Over the next three years, our technology will empower their diverse portfolio of clients with easy-to-use technology, ultimately enhancing event success and client satisfaction."